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Editorial Policy

OddsCalendar is a global football information and prediction platform for adults. We publish fixtures, live scores, match pages, statistics, competition pages, editorial explainers, odds information, bookmaker links, community votes, My Bets, model outputs, leaderboards, and prediction challenges.

This Editorial Policy explains how we research, write, review, update, label, and correct OddsCalendar content. It applies to editorial pages, blog content, sports explainers, policy pages, prediction explanations, challenge coverage, internal guide modules, and commercially supported content.

We are not a bookmaker, sportsbook, casino, official league, regulator, financial adviser, legal adviser, or medical adviser. Our content is informational. It is not betting advice, legal advice, financial advice, or a guarantee of any outcome.


  1. Scope and audience

    OddsCalendar is intended for adults who want to understand football fixtures, team context, match data, odds movement, prediction signals, competition formats, and leaderboard performance. The site is global, so laws, gambling ages, operator eligibility, odds availability, taxes, and prize rules differ by location.

    This policy covers editorial decisions made by OddsCalendar. It does not control third-party bookmaker pages, data-provider feeds, official league records, regulator decisions, payment providers, app stores, search engines, social platforms, or user content submitted outside our product controls.

  2. Editorial principles

    Our editorial standard is practical accuracy: content should be useful, clearly sourced where appropriate, honest about uncertainty, and written without gambling hype.

    • Accuracy over speed: live football data moves quickly, but uncertain information should be framed as uncertain.
    • Usefulness over volume: we do not publish thin pages just to target keywords.
    • Separation of signals: facts, model output, editorial interpretation, user votes, affiliate links, and sponsored content must not be blurred together.
    • Commercial transparency: affiliate and sponsored relationships must not secretly control editorial conclusions, challenge scoring, model output, or data corrections.
    • Responsible framing: predictions, odds, confidence, and leaderboards must not be presented as guarantees, income opportunities, or instructions to gamble.
    ReferenceHow we apply it
    Google helpful content guidanceWe write for football users first, not for thin SEO coverage. Pages should add context, clarity, or practical value.
    Google generative AI content guidanceAI assistance is allowed only when human review, accuracy checks, and original value remain in place.
    FTC endorsement guidesMaterial commercial relationships, including affiliate and sponsored arrangements, should be clear to users.
    FTC native advertising guidanceSponsored or advertising-like content should be labeled and visually distinguishable from ordinary editorial content.
    Society of Professional Journalists Code of EthicsWe borrow practical editorial principles: accuracy, context, independence, accountability, and correction of errors.
    NIST AI Risk Management FrameworkModel and automation content should be transparent about purpose, limits, risks, and review controls.
    ASA/CAP gambling social responsibility principlesWe avoid irresponsible gambling framing, guarantee language, and content aimed at minors or vulnerable people.
  3. What we publish

    OddsCalendar may publish:

    • football fixtures, scores, standings, lineups, team stats, player stats, form, and match context;
    • competition pages, country pages, team pages, player pages, and match pages;
    • odds information, bookmaker links, and market explainers;
    • pregame and live prediction context, model explanations, and accuracy reporting;
    • community vote summaries, My Bets explanations, and leaderboard context;
    • prediction challenge rules, updates, and settlement explanations;
    • responsible-gambling information and policy pages;
    • editorial articles that explain football data, odds concepts, product features, and user workflows.

    OddsCalendar does not publish:

    • guaranteed-win claims or language implying certain betting outcomes;
    • content aimed at minors or designed to exploit vulnerable users;
    • instructions for bypassing KYC, age checks, geo-restrictions, self-exclusion, account controls, or operator rules;
    • medical, legal, tax, debt, or financial advice;
    • content that presents gambling as a way to earn income or solve financial problems;
    • undisclosed paid endorsements, sponsored posts, or pay-to-rank placements.
  4. Source standards

    We use a source hierarchy because not all information has the same reliability. A reader report, community vote, or social post can be useful, but it does not carry the same weight as an official rule, internal audit record, or provider payload.

    Source typeExamplesEditorial use
    Official and controlling sourcesLeague or federation rules, official fixture/result records, regulator pages, bookmaker terms, challenge-specific rules, and legal notices.Highest priority for rules, eligibility, settlement definitions, and dispute-sensitive facts.
    Sports-data and odds providersFixture feeds, scores, live events, standings, team stats, odds markets, bookmaker mappings, and injury or lineup feeds.Primary source for live and structured football data, subject to delay, correction, and normalization checks.
    Internal product recordsPrediction snapshots, model versions, My Bets records, challenge entries, leaderboard calculations, correction logs, and page timestamps.Source of truth for how OddsCalendar features behaved at a specific time.
    Editorial analysisExplainers, summaries, comparison context, methodology notes, responsible-gambling warnings, and user-facing interpretation.Used to make complex data understandable, but it must not override verified facts or official rules.
    Community and user-generated signalsCommunity votes, saved predictions, user leaderboard performance, reports from readers, and support requests.Useful as sentiment or investigation input, not proof by itself.

    When sources conflict, we investigate the conflict instead of quietly choosing the version that best supports a conclusion. Where appropriate, we explain uncertainty or update the page after the controlling source changes.

  5. Research and verification workflow

    Editorial work follows a repeatable process, scaled to the risk of the topic. A low-risk product note may need a lighter check; a prediction challenge, affiliate page, odds explainer, or responsible-gambling page needs a stricter review.

    StageChecks
    PlanningDefine the user need, page purpose, search intent, product area, risk level, and whether the topic is time-sensitive.
    ResearchGather official, provider, internal, and reputable public references. Avoid relying on unsourced claims for important facts.
    DraftingSeparate factual statements, interpretation, model output, commercial links, user sentiment, and responsible-gambling context.
    ReviewCheck accuracy, risk language, affiliate/sponsored disclosures, misleading claims, links, date relevance, and policy consistency.
    PublishingUse clear page structure, accessible headings, appropriate internal links, metadata, and a meaningful last-updated timestamp.
    MaintenanceUpdate or correct pages when source data changes, product behavior changes, a reader reports an error, or internal checks identify a problem.

    We aim to preserve enough context to explain why a statement was published: source, timestamp, model version, challenge rule, provider record, or editorial basis where relevant.

  6. Sports data, odds, and bookmaker links

    Sports data and odds content can change quickly. Fixtures can move, lineups can be corrected, live events can be delayed, odds can suspend, and final records can change after provider or official review.

    Editorial content that uses sports data should avoid overstating precision. We may use timestamps, status labels, page updates, and explanatory notes to show when a value is live, provisional, historical, or subject to correction.

    Bookmaker links and odds tables are informational and may be commercial. They are not recommendations, predictions, or guaranteed prices. Odds and offers can differ by jurisdiction, account, device, currency, operator policy, market state, and timing. Users must verify current terms directly with the operator.

  7. Predictions, My Bets, and challenges

    Prediction content is governed by both this Editorial Policy and our Methodology. Editorial writers may explain model output, visible signals, challenge rules, and leaderboard calculations, but they must not rewrite stored model records or challenge outcomes to fit a narrative.

    My Bets and prediction challenges are prediction features, not bookmaker bets. The World Cup 2026 Predictor Challenge and future league challenges may involve prizes or leaderboards, so editorial language around them must be especially clear:

    • no purchase, deposit, wager, bookmaker account, or affiliate click is required unless the specific rules lawfully say otherwise;
    • challenge-specific rules control eligibility, deadlines, settlement, prizes, integrity review, and tie handling;
    • leaderboards can be provisional until settlement and integrity checks are complete;
    • model confidence and user accuracy must not be presented as future certainty;
    • coverage must explain voids, postponed matches, abandoned fixtures, and rule conflicts plainly.
  8. Affiliate links and sponsored content

    OddsCalendar may earn revenue from affiliate links, referral links, sponsorships, advertising, and other commercial relationships. Commercial relationships help fund the site, but they must not secretly control factual claims, model output, challenge scoring, responsible-gambling guidance, or corrections.

    Our commercial rules:

    • affiliate links may appear in odds displays, bookmaker modules, articles, emails, or product pages;
    • sponsored content must be clearly labeled as sponsored, advertising, or equivalent plain-language wording;
    • operators and partners may provide factual corrections, but they cannot buy removal of accurate criticism or correction history;
    • we do not accept undisclosed pay-to-rank arrangements;
    • if a placement is primarily commercial, the user should not have to infer that from context alone.

    Commercial availability can affect whether a bookmaker link is shown, but it must not be described as an independent editorial endorsement unless the editorial basis is also explained.

  9. AI assistance and automation

    OddsCalendar may use automation and AI-assisted tools for research organization, drafting support, summarization, translation support, quality checks, structured-data generation, sports-data processing, odds mapping, prediction modeling, and internal workflow improvements.

    AI and automation controls include:

    • human review for editorial pages before publication;
    • no AI byline in place of accountable human or company responsibility;
    • extra caution for gambling, legal, financial, health, safety, prize, and eligibility topics;
    • no mass-generated pages that add little original value;
    • source and timestamp preservation where automation affects important user-facing data;
    • correction when automation produces or contributes to a material error.

    Automated sports data, model output, and odds displays can be useful, but they are not infallible. Editorial text should make the limits of automated systems clear where users could otherwise misunderstand them.

  10. Top Guides and internal recommendations

    Some pages may show Top Guides, trusted coverage strips, recommended articles, or internal links. These modules are meant to help users find useful OddsCalendar content quickly.

    Top Guides are selected using editorial criteria such as:

    • clarity and usefulness for the target audience;
    • accuracy and freshness;
    • coverage balance across different user questions;
    • connection to current OddsCalendar features, competitions, or policies;
    • responsible framing and absence of exaggerated claims.

    Top Guides are not guaranteed-result claims and should not be treated as paid rankings unless explicitly labeled as sponsored or advertising.

  11. Authors, reviewers, and conflicts

    OddsCalendar content may be written, reviewed, edited, or maintained by internal team members, contractors, subject-matter contributors, or technical systems under company oversight. Pages may show author information where it helps users understand accountability.

    Editors and contributors should disclose relevant conflicts to the company, including commercial relationships, operator relationships, personal involvement in a challenge, or access to sensitive internal information that could affect coverage.

    Alexander Westerlund oversees editorial standards, content structure, and review processes for OddsCalendar. As the site grows, author and reviewer information may expand to include additional writers, editors, and technical contributors.

  12. Freshness and updates

    We update content when it becomes outdated, incomplete, unclear, or materially affected by product changes, source changes, challenge rules, sports data corrections, affiliate changes, responsible-gambling standards, or reader feedback.

    A visible Last updated timestamp may reflect a meaningful page change, policy revision, correction, metadata update, or material refresh. Minor formatting, typo, or technical changes may not always change the visible editorial timestamp.

    For live or data-heavy pages, displayed sports values may update independently of a manually edited article timestamp.

  13. Corrections policy

    If we publish a material error, we aim to correct or clarify it. Corrections can affect page text, fixture data, odds mapping, model explanation, prediction records, leaderboard rows, challenge settlement, or policy language.

    To request a correction, email us with:

    • the page URL;
    • the exact text, data point, odds display, pick, rule, or record you believe is wrong;
    • the reason it is wrong or outdated;
    • the source, screenshot, official rule, or record supporting your request;
    • whether the issue affects a prediction challenge, leaderboard, prize, user account, or responsible-gambling matter.

    We do not remove accurate content, lawful disclosures, responsible-gambling warnings, or legitimate editorial criticism simply because a user, operator, partner, or competitor dislikes it.

  14. Responsible gambling editorial rules

    Because OddsCalendar publishes odds information, bookmaker links, prediction features, and football confidence signals, our editorial language must avoid encouraging harmful gambling behavior.

    • We do not describe predictions as guaranteed, safe, risk-free, easy money, or a way to recover losses.
    • We do not suggest that frequent gambling, larger stakes, or chasing losses improves outcomes.
    • We avoid content that targets minors or vulnerable people.
    • We separate free prediction challenges from bookmaker betting activity.
    • We link to our Responsible Gambling page where safer-gambling context is relevant.
  15. Limits of our editorial content

    OddsCalendar content can be useful without being final or complete. We cannot guarantee that every fixture, score, lineup, market, operator offer, prediction, challenge record, or editorial statement is always current, available, or error-free.

    Users should verify important information with the controlling source before making decisions involving money, legal compliance, travel, match attendance, bookmaker accounts, challenge participation, taxes, or prize eligibility.

  16. Contact and company information

    For editorial questions, correction requests, source submissions, sponsored-content questions, or policy concerns, contact us at youroddscalendar@gmail.com.

    OmniPro LTD (C 106467)

    Registered office: Triq La Sengle 2, Marsaskala MSK 1202, Malta

    Related policies: Methodology, Terms & Conditions, Privacy Policy, and Responsible Gambling.